Caesars Entertainment named first NFL casino sponsor

Las Vegas-based Caesars Entertainment Corp., and the NFL have signed a multiyear deal that makes Caesars the first-ever “official casino sponsor of the NFL.”

Additional terms of the deal announced Thursday were not disclosed.

The deal involves the casino category only and does not include sports wagering, daily fantasy sports or the company’s hotels and resorts.

Caesars will be enabled to use NFL branding and trademarks in its casinos beginning with the weekend’s NFL playoffs.

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